President-elect Donald Trump utilized a friendly interaction with First Lady Jill Biden during the reopening of Notre Dame Cathedral in Paris, as a promotional opportunity for his new fragrance line, “Fight, Fight, Fight.” Trump posted a photo of their encounter on Truth Social with the caption “A fragrance your enemies can’t resist,” generating immediate online interest.

The photograph, captured on December 7, 2024, displaying Jill Biden and Trump in conversation with the First Lady smiling, spread rapidly across the internet. Trump utilized this image as a promotional tool for his fragrance, suggesting it as an ideal Christmas gift for families and providing a link to his retail website. Observers swiftly accused Trump of exploiting the occasion to ridicule Jill Biden, citing his caption as potential evidence.

Throughout the years, Trump has been known to provoke reactions with his bold and often sarcastic statements on social media, leading to debate about his intent. This latest incident aligns with Trump’s previous behavior, which includes controversial remarks during freezing weather conditions and the COVID-19 pandemic.

Trump’s visit to Notre Dame marked his first international trip following his election victory. The event was organized to commemorate the cathedral’s restoration following a devastating fire in 2019. Distinguished attendees included French President Emmanuel Macron and Prince William. However, Trump’s social media post quickly became the center of attention, with reactions ranging from admiration of his business acumen to accusations of disrespect.

Mary Trump, Donald Trump’s niece, publicly accused him of “grifting” over the holidays, referring to his attempts to monetize controversy. Trump’s fragrance campaign is the latest in a series of unconventional business ventures, including the sale of merchandise featuring mugshots and digital trading cards. The launch of the cologne during the peak holiday shopping period underscores Trump’s ability to convert incidents into financial opportunities.

The Biden administration and the First Lady have not publicly responded to Trump’s advertisement. The photograph, however, continues to generate discussion. The focus has shifted toward Trump’s knack for transforming simple conversations into events that capture headlines.

This incident underscores Trump’s continued blend of business and politics, ensuring he remains in the limelight. While the Notre Dame event was intended to celebrate the cathedral’s restoration, it has sparked a debate about the appropriateness of using a political moment for commercial promotion. Despite the criticism, Trump’s strategy ensures his continued prominence, demonstrating his adeptness at leveraging public attention.

Late Night’s Jimmy Kimmel quipped: “He had to use that picture because he doesn’t have a picture of his own wife smiling at him.”

Stephen Colbert’s response to Trump’s new ad? “In response, Dr. Biden used the photo to sell her new line of pepper spray.”