Barron Trump, the 19-year-old son of President Donald Trump and First Lady Melania Trump, is gaining attention for his entrepreneurial endeavors while pursuing his education at New York University.
The youngest of the Trump children recently joined a new beverage firm, Sollos Yerba Mate Inc., as a partner. He is named as one of the five directors of the company, which was established in Delaware on December 3, 2025, and subsequently registered in Florida in January 2026. The company, which labels itself as a “lifestyle beverage brand built around clean + functional ingredients,” has so far raised $1 million in private capital and primarily deals with yerba mate, a caffeinated herbal tea originating from South America.
However, this is not Barron’s initial venture into the corporate sector. On July 15, 2024, he and two other entrepreneurs established Trump, Fulcher & Roxburgh Capital Inc. in Wyoming. One of these partners, Cameron Roxburgh, was a high school companion from the distinguished Oxbridge Academy in Palm Beach, Florida. The third member of this partnership was Carter Fulcher, an expert in luxury real estate who operates his own firm in Idaho.
The partners decided to disband the company on November 14, 2024, in the wake of Donald Trump’s presidential election victory. Roxburgh informed Newsweek that the dissolution was to evade media scrutiny post the election. Yet, he later clarified to Fox Business that “As of now, the company will not be relaunched.”
A source in the political sphere informed PEOPLE that “Barron wants to follow in his dad’s footsteps.”
Barron, who will be turning 20 next month, is currently studying at NYU. Following his freshman year at NYU’s Stern School of Business in Manhattan, New York, he transferred to the university’s D.C. campus in September 2025. This campus, only blocks away from the White House, can hold up to 120 students.
An insider familiar with the Trump family shared with PEOPLE that Barron has already embraced an entrepreneurial mindset. “He is interested in business in general, developing properties, making money and being involved in successful projects,” the source revealed. “He has his own ideas and understands what people of his age are looking for.”
Barron’s business ambitions were already evident when he contributed significantly to his father’s successful 2024 campaign. He played a key role in connecting President Trump with the younger demographic, proposing podcast appearances and digital media strategies. During a 2025 inauguration event, President Trump acknowledged his son’s suggestion of appearing on the influential Joe Rogan Experience, which reportedly aided his victory.
Aside from the beverage venture, Barron is also a co-founder of World Liberty Financial, the Trump family’s cryptocurrency enterprise. According to The New York Times, Steve Witkoff, a real estate investor connected to the president, saw Barron’s involvement as an opportunity to provide him with valuable business experience.
However, some express concern over Barron’s business activities. A political source pointed out that any business linked to the Trump name and operating near the White House carries inherent complications. The source cautioned that Barron’s ventures might become a conflict of interest for the president if not monitored closely.
While Barron’s older siblings have been part of the Trump Organization for years, he is carving his own path whilst still at university. First Lady Melania Trump is said to be supportive of her son’s entrepreneurial aspirations while keeping a watchful eye on him.
Despite being the son of the president, Barron has not made public comments on his business ventures. He continues to pursue his studies at NYU’s D.C. campus while discreetly laying the groundwork for his business interests. A teenage entrepreneur with the Trump name, he is gradually building a diverse portfolio that includes beverages, real estate, and cryptocurrency.
