Barron Trump, President Donald Trump and First Lady Melania Trump’s 20-year-old son, is introducing a fresh beverage venture that’s creating attention—and sparking debate—even before its inaugural product reaches store shelves.
The college sophomore at NYU has emerged as one of five board members for Sollos Yerba Mate, a company based in Palm Beach that’s gearing up to introduce a pineapple and coconut flavored yerba mate beverage in May. This enterprise represents the president’s youngest child’s most visible commercial endeavor to date, coming after a short-lived involvement in property development that concluded when his father secured the 2024 election.
Measuring an estimated 6 feet 7 inches or higher, Barron has mostly stayed away from public attention in comparison to his older half-brothers and half-sisters. However, the Stern School of Business pupil is now entering the celebrity beverage arena—a saturated marketplace that’s witnessed launches from figures ranging from Logan Paul to Rihanna.
Paperwork submitted in Delaware and Florida indicate Sollos Yerba Mate was established in December 2025 and secured $1 million via private placement. The firm is listed at a $16 million five-bedroom residence in Palm Beach, situated approximately a mile from Mar-a-Lago. The home is owned by Jay Weitzman, a long-standing associate of President Trump and the grandfather of one of Barron’s business collaborators.
Weitzman refuted any participation or financial backing in the enterprise, clarifying that his grandson Spencer Bernstein resides with him, which accounts for why the company uses his location. There is no suggestion of wrongdoing, though Weitzman’s parking business does receive federal contracts.
Barron’s fellow directors comprise Bernstein and Stephen Hall, both former classmates from Oxbridge Academy in West Palm Beach, alongside Rodolfo Castello, a business analyst at McKinsey & Company, and Valentino Gomez. Bernstein currently attends Villanova University, while Hall studies at the University of Notre Dame.
The brand’s LinkedIn platform provides a window into its Florida-centric character. The enterprise portrays itself as “a beverage designed to complement life in the ‘Sunshine State,'” emerging from the founders’ background growing up in South Florida with “the opportunity to spend time outdoors year-round.”
The designation itself holds symbolic meaning. “SOL,” meaning sun in Spanish, represents the sun rising and the beginning of the day. “LOS,” which is “Sol” spelled backwards, represents the sun setting. Together, the company says, SOLLOS “captures the full cycle of the sun” with the trademarked tagline: “It Begins Where It Ends.”
In contrast to most beverage introductions that launch with several flavors, Sollos is adopting an alternative strategy. The enterprise will at first present only its pineapple and coconut version in 12-pack format, initially intended for an April release but now planned for May.
The enterprise has already attracted examination from ethics monitors. Norm Eisen, executive chair and co-founder of Democracy Defenders Fund and former Obama ethics counsel, told Newsweek the business “opens yet another potential avenue of seeking to influence the president through his family’s assorted business schemes.”
The yerba mate enthusiasts online have been less reserved, with detractors questioning whether the creators comprehend the cultural importance of the traditional South American drink they’re marketing. The negative response underscores the obstacles Barron confronts entering a marketplace where authenticity resonates with dedicated consumers.
The disapproval hasn’t reduced excitement from those familiar with Barron. Sources told People magazine the young Trump is committed to making his mark in business, describing him as “smart, focused and resourceful” with an ambitious streak unusual for his age.
Another source noted key differences from his father: “Barron is a carbon copy of his father, yet he is blessed without the elder’s brashness. He is more like his mother with a European aloof and quiet sophistication.”
Barron’s commercial aspirations reach beyond beverages. He purportedly owns roughly 10 percent of World Liberty Financial, the family’s cryptocurrency endeavor that contributed over $1.5 billion to the Trump family net worth after the 2024 election victory. His locked-up tokens could be worth around $150 million when tradeable.
The youngest Trump established a real estate company in July 2024, demonstrating early entrepreneurial initiative, though he shuttered the enterprise after his father’s electoral victory. A source close to Barron told People he remains “interested in developing real estate in areas where he sees growth, especially keeping up with trends of younger buyers.”
Being 12 years younger than his closest half-sibling Tiffany Trump, Barron has experienced a distinctive childhood. “He is different from the other Trump children in the sense that he is sort of a loner,” one source explained. “Growing up in the public eye and not necessarily feeling comfortable in it has made him stronger within himself, and at the same time, is driving his ambition.”
Whether Sollos Yerba Mate thrives in the challenging beverage marketplace will hinge on more than the Trump name. But with $1 million in backing and a bold single-flavor strategy, the brand will certainly command attention when it launches next month.
