On January 29, 2025, Vogue magazine published a critical review of First Lady Melania Trump’s official White House portrait, sparking a media debate. This criticism is seen as significant given the historical context—the re-election of President Trump for a second non-consecutive term—and the ongoing tension between political figures and the fashion industry’s elite.

Fashion journalist Hannah Jackson of Vogue offered a sharp critique of Melania’s portrait, particularly her outfit—a black Dolce & Gabbana tuxedo jacket, white button-up shirt, and Ralph Lauren cummerbund. Jackson wrote that the ensemble gave Melania the appearance of a “freelance magician” rather than a public servant, and described the portrait as reminiscent of her husband’s reality show “The Apprentice.”

In her critique, Jackson referenced Melania’s past controversial fashion choices, including the “I Really Don’t Care, Do U?” jacket worn during a visit to a migrant detention center. She suggested that Melania’s fashion choices often deliver specific messages and that her theatrical fashion choices stem from her ties to reality television and her life in a lavish penthouse.

Despite noting improvements over Melania’s 2017 airbrushed portrait, Jackson extended her critique to the family’s display of wealth and power. Vogue observed a shift from Melania’s previous portrait, which highlighted a diamond ring, to the current one focusing on connections to tech CEOs present at the 2025 inauguration.

The Vogue critique also drew attention to other Trump family fashion choices, such as Ivanka Trump’s inaugural ball gown, inspired by Audrey Hepburn’s dress in “Sabrina.” The magazine characterized this as misjudged in the political realm, implying a trend of favoring glamour over traditional political symbolism.

This critique has intensified the ongoing friction between Vogue and Melania. During her previous tenure as First Lady, Melania was omitted from the magazine’s covers, a departure from its tradition of featuring first ladies. When asked about her absence from the cover, Melania stated she had more important tasks at hand.

Conservative commentators have countered Vogue’s critique, describing Melania as a symbol of beauty, style, elegance, and power. They accused Vogue of displaying harmful negativity and bias. Critics also pointed out the magazine’s contrasting treatment of Democratic figures, including its multiple cover features of former First Lady Jill Biden and former Vice President Kamala Harris, escalating the dispute into a wider debate about political bias in mainstream media.

Social media reactions to the portrait have been mixed, with some praising the image’s intensity and aesthetic quality. There have been questions about potential digital enhancement of the image and comparisons with professional magazine covers. The White House has yet to issue an official response to Vogue’s critique.

Despite significant backlash, Vogue has stood by its editorial opinion, keeping the article published.